About us

Why Simplified exists

Simplified was formed as a result of witnessing long-term gaps and missed opportunities to collaborate for a greater good – one missed opportunity after another that could have impacted positively on so many people and the communities who needed it most. This is the key differentiator for Simplified.

When we come together, we create real, sustainable solutions – and keep it simple

Siobhán Cafferty

FOUNDER & CEO

Siobhán Cafferty spent 20+ years, at the practitioner level, supporting marginalised communities to seek and find opportunities that could change their future forever. Having seen the many challenges, gaps and blocks experienced by people most in need, the case-by-case solutions didn’t cut it. They were labour intensive, frustrating for both staff but particularly for the individual’s experiencing the issue and often led to short term solutions only for the process to start all over again for the next client or service user.

Siobhán felt more needed to be done to work on long term solutions so decided to move into strategy and policy development influencing Government Departments to do better, to move beyond the siloed vision and operations and to think differently, particularly in the social enterprise and social innovation sectors. Siobhán was recognised on the Euclid Network’s Top 100 Women in Social Enterprise list for 2022 for her significant work in social innovation and employment for marginalised groups in Ireland.

Simplified is a result of many years of seeing, doing and believing that when we come together, we create real, tangible and sustainable solutions while also keeping it simple.

Siobhán Cafferty plays an advisory role on the following Government groups:

Department of Rural & Community Development and the Gaeltacht: 
Trading for Impact Social Enterprise Group – advising on the implementation of Ireland’s Trading for Impact: National Social Enterprise Policy 2024 – 2027 
 
Member of the Trading for Impact Social Procurement sub-group
 
Department of Justice, Home Affairs & Mitigation:
 
Community Engagement Advisory roles:
Gaisce – The President’s Award & Irish Prison Service National Steering Committee

Collaboration at its core

Simplified is clear on the added value it can bring to organisations of all shapes and sizes. It also very clearly knows where the expertise of others is required. Through our extensive networks of subject matter experts, where knowledge, expertise and experience doesn’t exist within the business, collaborations are formed with those who are at the top of their game to ensure our clients get the best outcomes possible. No stone is left unturned.

The work of Simplified is underpinned by the following proverb,

If you want to go fast, go alone. If you want to go far, go together